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File Name: | Perry Marshall – The Power Prism |
Content Source: | https://www.perrymarshall.com/power-prism/ |
Genre / Category: | Business Tutorials |
File Size : | 1.5 GB |
Publisher: | perrymarshall |
Updated and Published: | December 17, 2023 |
Dear Marketing Professional,
After 22 years of teaching entrepreneurs to build prevailing business, nobody in the marketing space has a better formula for Definitive Selling Proposition than we have right here in Planet Perry. And I have a growing number of clients to prove it.
Michael Strickland built Ship A Car Direct into an internet dominating Powerhouse. Ed Harycki created LoanBuilder which was purchased by PayPal for megabucks. LoanBuilder is the #1 small business lender on the planet today. Mark Riffey sold his software company for $32 million two years ago and is continuing to grow it 20% a year.
Tim Francis founded Great Assistant. Mark McShurley turned the roofing industry on its ear. Finn Peacock built SolarQuotes into the #1 solar power clearinghouse in Australia. Shanyn Stewart turned her tax consultancy into a multinational conglomerate.
Why A.I. is urgent right NOW
A.I. is transforming industry after industry from 70/30 or 80/20 to 90/10. 10% of the players rake in 90% of the money. That means fewer winners, more losers… with the winners winning bigger than ever before.
Houston does not need 55 roofing companies. It needs 5 or 10. Once A.I. has done its work there’s only gonna be 5 or 10. This is even more true in online industries that do not involve hammers and nails and shingles.
Power Prism is about NAILING the things that A.I. cannot nail for you and giving you the pieces that A.I. can assist you with so that you become one of the prevailing players instead of just another also-ran.
And it’s not like you have to wait six months for the benefit. You can start crushing it now.
Online content and information marketing transformed nearly every industry 15-20 years ago (and left legions of old-school players in the dust forever). Now it’s happening all over again with A.I.
That’s why there has never been a time when it was more imperative to wield a sales message that penetrates epic levels of noise and clutter… grabs your target customer by the jugular.
Advertising is insanely expensive. It’s so hard to find people who can manage traffic well. Almost none of them will fix a bad offer.
Labor is expensive and in short supply. Your own fixed costs have gone up 15-40% since COVID. Government assistance is long gone, interest rates are high, money is hard to borrow, and an increasing number of competitors are desperate, willing to undercut prices to make it to next week.
90% of people fall far short (despite having been warned for years: You betta get your sales message dialed in.You betta fire back a rock solid answer as to why they should pick YOU instead of any and every other option).