Market Research Automation with AI

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Welcome to Market Research Automation with AI course. This is a comprehensive project based course where you will learn how to automate market research, conduct consumer insight analysis, validate business ideas, perform data collection through fully automated web scraping, and analyze market research data using a variety of AI tools. This course will definitely give you a whole new perspective about market research and you will be amazed by how far artificial intelligence has advanced to the point where a market research process that used to take you hours or days can actually be done in less than five minutes. This course will be mainly focusing on four market research concentrations, those are market research for E-commerce, market research for agency, market research for SaaS and market research for investment.

Therefore, it would be very essential to pick the right AI market research tool which aligns with each market concentration to get the most optimal results. In the introduction session, you will learn basic fundamentals of market research, such as getting to know several key objectives, getting to know a few challenges that people commonly face when conducting market research, being familiar with the general overview of market research process, and getting to know market research aspects that can be automated using AI. Then you will continue by learning the market research methodologies, especially when to use quantitative and when to use qualitative market research, in addition to that, you will also learn all pros and cons of each market research methodology.

Afterward, you will enter the first project section where you will be guided step by step on how to perform market research for E-commerce, agency, and SaaS using AI tools like FlowGPT, AgentGPT, and ChatGPT. Meanwhile, in the second section, you will learn how to do market research for investment using AI tools like Altero AI and Hoops AI. Then, in the third section, you will learn how to perform competitor research using Bard, in the fourth section, you will be analyzing consumer insight using Poe, in the fifth section, you will learn how to validate new business ideas in the market using Dime a Dozen AI, in the sixth section, you will learn how to perform web scraping automatically using Simple Scraper IO, and finally in the last section, you will learn how analyze and visualize your market research data using Julius AI.

This tool will enable you to upload a dataset and ask any questions about the data and more importantly, you will be able to generate insightful market research reports automatically. Once you have completed the project section, you will continue by getting to know potential biases in market research and learn how to minimize them. At the end of the course, you will learn how to sell market research insights through various business models, such as subscription based reports, consulting services, white label reports for agencies, and data licensing.

First of all, before getting into the course, we need to ask ourselves this question. Why should we learn to automate market research using AI? Well, here is my answer, the main key to launching a successful business is to fully understand the market, specifically understanding your customers’ needs. Therefore, conducting extensive market research before launching any business is definitely necessary. Nonetheless, conducting market research can be quite challenging for new entrepreneurs due to lack of experience and lack of available data. The good news here is you have a lot of free AI tools that you can use to automate your market research process, this will not only save a lot of your time but also enables you to concentrate on things that are actually more important.

Below are things that you can expect to learn from this course:

• Learn basic fundamentals of market research, such as getting to know market research’s key objectives, common challenges, and full step by step process
• Learn the difference between quantitative and qualitative market research methodologies and get to know pros and cons of each method
• Case studies: conducting market research for social media marketing agency, E-commerce brand, and SaaS

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