The Compact Guide To Tech Product Marketing

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What you’ll learn

• Understand what marketing is and why we need it in tech
• Define product marketing and its position in a high tech company
• Frame the product workflow and identify relevant stakeholders
• Find the resources to create product marketing value
• State the responsibilities of a product marketing manager
• Conduct market research & competitive analysis
• Classify market segmentation, customer profiles, and Jobs To Be Done
• Define product positioning & messaging
• Formulate high-level GTM strategy
• Apply sales & customer success enablement program
• Master pricing principles
• Strategize product marketing content
• Contribute product feature suggestions
• Comprehend product communication
• Help optimize the product user journey
• Resolve common product marketing disputes
• Distinguish between B2B & B2C tech product marketing
• Identify the key traits of an outstanding product marketing manager
• Come prepared for the PMM hiring process in high-tech
• Introduce product marketing to peers effectively to enhance work collaboration

Requirements
No marketing experience is needed, just a minimum familiarity with the high-tech field. You’ll learn the ABCs of product marketing and get customizable slides, templates, and worksheets with real-world examples tailored for tech product marketing professionals.

DOWNLOAD LINK: The Compact Guide To Tech Product Marketing