Udemy – Demystifying DIGITAL MARKETING

File Name:	Demystifying DIGITAL MARKETING
Content Source:	https://www.udemy.com/course/demystifying-digital-marketing
Genre / Category:	Other Tutorials
File Size :	6.1 GB
Publisher:	Dr. Keshav Mohan
Updated and Published:	September 15, 2025

Product Details

This course is suitable for students of management, commerce and individuals with little to no prior experience in digital marketing who want to gain foundational knowledge and practical skills in digital marketing.

Learning Objectives:

Understand the core principles and various channels of digital marketing.
Develop and implement effective digital marketing strategies.
Analyze and measure the performance of digital marketing campaigns.
Apply best practices for search engine optimization (SEO), social media marketing, content marketing, and other key areas.

Course Structure:

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Module 1: Introduction to Digital Marketing (10%)
Module 2: Website Development and Optimization (15%)
Module 3: Search Engine Optimization (SEO) (20%)
Module 4: Social Media Marketing (20%)
Module 5: Content Marketing (15%)
Module 6: Email Marketing (10%)
Module 7: Measurement, Analytics & Reporting.
Module 8: Case Studies & Recent Trends.

Case Studies include real-world examples with a view to showcase successful digital marketing strategies and campaigns. A few newer trends using AI in the domain of digital marketing have been included. Quizzes are aimed at reinforcing learning experiences and the assignments help the learner to apply their knowledge to realtime situations.

Course Outcome:

Reach your target audience: Learn how to connect with the right people at the right time across various digital channels.
Craft compelling content: Discover the secrets to creating engaging content that resonates with your audience and drives action.
Boost brand awareness: Explore strategies for making your brand stand out in the crowded online space.
Drive conversions: Master the art of turning website visitors into loyal customers or engaged followers.
Measure success: Uncover the essential metrics that track your digital marketing efforts and demonstrate their impact.