Business Analytics Specialization

Description

Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.

WHAT YOU WILL LEARN

Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior

SKILLS YOU WILL GAIN

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Customer Analytics
Analytics
Business Analytics
Decision Tree
Predictive Analytics
Regression Analysis
Marketing Performance Measurement And Management
Simulation
Mathematical Optimization
Solver
Talent Management
Performance Management

About this Specialization

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.