Udemy – ConvertKit (now Kit) fundamentals for beginners – 2025

Are you ready to take your email marketing and business automation to the next level? Whether you’re a small business owner, content creator, solopreneur, or marketer, this course will teach you everything you need to know about mastering Kit (formerly ConvertKit).

What makes Kit (formerly ConvertKit) one of the most powerful tools for email marketing and automation? And how can you use it to grow your audience, automate your workflows and drip campaigns, and scale your business effectively?

In this course, you’ll gain a complete understanding of Kit’s features, from setting up your account to creating email sequences, automating campaigns, and even selling products or services directly from the platform.

What You’ll Learn:

• Account Setup: Learn to create, customize, and optimize your Kit (formerly ConvertKit) account, including email, domain, payment, team, and advanced settings.
• Email List Management: Import your email list seamlessly, manually create subscribers, and work with custom fields to organize your contacts effectively.
• Lead Segmentation: Master tagging, creating segments, and setting up advanced segmentation rules to organize and target your audience precisely.
• Email Marketing: Build professional email templates, send broadcasts for newsletters and one-off emails, and create automated email sequences (drip campaigns) with ease.
• Kit Marketing Features: Create forms and landing pages to capture leads, and embed forms on external pages to seamlessly integrate Kit into your existing workflows.
• Marketing Automation: Unlock the power of visual automations by mastering triggers, actions, conditions, and events. Learn to build simple email sequences, workflows with multiple journeys, and “if/then” rules for smarter workflows.
• Selling with Kit: Learn how to integrate Kit with eCommerce platforms like Shopify and Thrivecart, or use Kit as your primary tool for selling products and services.
• Advanced Tools and Integrations: Sync Kit with other CRM or data-hosting tools, and enhance your capabilities with additional integrations.
• Practical Assignments: Apply your knowledge in real-world scenarios with hands-on assignments, including creating subscribers, forms, landing pages, email sequences, tags, segments, and automations.

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