Sarahedmunds – Milan Fashion Editorial with Godox

In this video, Sarah discusses her experience with a recent photoshoot, aiming to create a fashion editorial with a compelling narrative, using Godox lighting equipment. The focus was on experimenting with different lighting techniques, contrasting traditional soft lighting with the current trend of direct, harsh on-camera flash reminiscent of paparazzi style, which is gaining popularity in fashion and weddings. The discussion covers various setups, including a mix of projector snoot and soft light, natural light evaluation, and the intentions behind the editorial theme crafted by a hired stylist. The stylist conceived a ‘getting ready’ story for a wedding, involving models portraying a bride and bridesmaids on a “bachelorette” evening, with the twist that they decide to stay in and have fun instead of going out on the town. Sarah also discusses how she achieved motion blur, when she uses TTL (Through The Lens) metering for on-camera flash vs manual, and flash blended with ambient light for a desirable fashion aesthetic. Additionally, she describes post-processing techniques that emulate a film look, including grain addition and adjustments to mimic typical film exposure errors. The narrative concludes with a discussion on staying relevant by adapting to current trends and the importance of collaboration in creative projects.

00:05 Discussing the idea behind the shoot

02:57 Natural light effect using lantern soft-box and projector attachment with gobo

05:34 Experimenting with slow shutter speed

07:34 Direct vs bounced flash

09:18 The paparazzi on-camera flash look

12:43 Getting a retro look with Lightroom edits

22:52 Dealing with post-shoot blues

23:52  Soft light with the lantern

26:23 Girls night in

26:50 About stylists

30:03 Experimenting with the projector and dappled light

30:47 Mirror shot

31:45 Details – shoes

32:09 Bounced light with TTL and balancing ambient light

34:48 Using ambient light from the mirrors

35:10 Quick test with the flash projector AK21

36:36 Pivot to golden hour natural light

38:17 Night-time “going out” shots

40:48 Soft light again with the lantern

41:17 Party atmosphere shots

43:33 Going for motion blur

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